Roompot wanted to relaunch their brand: new logo, new visuals, new vibes. The accompanying video and social campaign had to be upbeat and a little tongue-in-cheek while also hitting many elements of their must-have matrix of locations, accommodation types and customers. We made it all about moments, and how the same moments can mean different things for different people. The campaign was such a success that the initially web-only hero video was turned into a TVC.

Agency: Mr. Koreander / Production: Big Shots / Creative director: Harm Teunisse / DP & Colorist: Robbert Nieuwenhuijs / Producer: Karin Eckhardt, Ellis Thomas / Gaffer: Tara Bisoen AC: Levien Priem / Editor: Kris Lodewijk / AD: Sophieke Gremmen / Styling: Evita Broere / Art: Lois van Galen

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